Preparing for mobile-first programs and products
The way people worldwide use the internet is changing. With more and more people coming online for the first time globally, the new entrants to the online world are overwhelmingly mobile only.
This means that many services and products need to be developed for a mobile market, or adapted and released in app form as well as desktop.
This is not an easy task – as mobile only internet and products are an entirely different user experience than desktop, Ipad or Tablet. Have you ever tried to navigate a website that is not adaptable to a mobile environment? It is not easy, and the user experience is not the best. There is definitely room for improvement.
What makes for good mobile design, and how can businesses adopt?
That is an interesting question,especially for Australian businesses who :
a)are using older software that doesn’t adapt well to mobile
b) have long lead times for change within the organisation and are not working in technology or engage in new technology within their business
c) are server-based and not cloud based (ie the server is still physically located in the office, and not for security reasons)
d) do not have experience in the mobile market
e) think the mobile market is the App Store or Google Play
For a lot of businesses, it now feels like playing catch up – especially in the NGO and not for profit sector.
Not only did many businesses realise they needed multiple communication channels over multiple channels, but they have started to explore creating add-on applications and additions to existing software solutions.
Moving to mobile effectively means planning, design and hopefully using software that already has mobile capacity inbuilt and suited to purpose.
Mapping mobile use and wi-fi speed across Asia Pacific
Recently Peer 2 Peer learning has been mapping mobile device use and wifi use and access across different countries in the Asia-Pacific.
The rough data paints a rich picture of
- mobile only markets
- fast wi-fi (faster than most places in Sydney, except in Fishburners)
- integrated software and cloud based solutions
This is important for developing mobile education solutions too. It’s not just about making educational content available, such as via the MOOC model. Studies have shown that MOOC engagement and completion rates are far lower than projected and expected, which is then causing slower than expected business growth rates.
Mobile learning to succeed needs to focus on learner access, engagement and outcomes as well as pedagogical practice underpinning design, assessment and delivery.